What is Matomo

Logo of Matomo Web Analysis

Matomo is a web analytics platform that provides accurate analysis of overall performance and user behavior. Each user movement is recorded one-to-one so that the movement data of each visitor can be viewed. Based on these data, the website can be optimized for the users and their needs.

Functions:

  • Cumulative statistics on page views cumulated on daily periods and as a real-time log
  • Unique visits with third-party cookies
  • Visitor analysis - countries of origin, browser, operating system
  • Referrer analysis - Country of Origin analysis
  • Target definition
  • Multi-client capability for multiple websites
  • Campaign and destination tracking for the Ecommerce
  • Anonymization of the IP address
  • Apps for Android and Apple
  • Regulation of old logs in the database
  • Optout function for deactivating the tracking
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Matomo vs Google Analytics

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Name / DescriptionMatomoGoogle AnalyticsGoogle Analytics 360 (Premium)

On-Premise self-hosting option

Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses.

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Basic Metrics

All standard visitor metrics and reports including location, device, OS, and engagement behaviour. This inlcudes Real-time info and user-flows.

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Website Actions

Tracking behaviour on your website including entry pages, exit pages, page titles, site search and event tracking.

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Downloads and Outlinks tracks

Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup.

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Content Interactions

Comprehensive content analysis feature to ensure you get insights into how well your content is performing.

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Channel Referrer / Campaign Tracking

Full channel referrers information to get insights to direct, search engine, paid media, social media, external website and email marketing referrer traffic. Also, comprehensive custom campaign insights.

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Integration with Google Ads

Get insights into the performance of your Google Ads campaigns.

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Integration with Bing Ads

See the performance of your Bing Ads campaigns directly in Matomo.

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Integration mit Facebook Ads

See the performance of your Facebook Ads campaigns directly in Matomo.

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Intergration with the full Google Marketing Platform

Including Display and Video 360, Search Ads 360 etc.

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Integration with Google Search Console

Integrate search behaviours and crawling stats from your Google console directly into your UI.

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Integration with Bing and Yahoo Search Consoles

Integrate search behaviours and crawling stats from your Bing and Yahoo consoles directly into your UI.

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Search Engine Keyword Rankings

See the performance of your keywords and trends over time across Google and Bing search engines.

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Annotations

Make notes throughout your interface to reference later or to share with your team.

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Define what Goals on your website are important to you and measure the success of these Goals. Map the step-by-step funnel process to measure drop-offs and increase conversion rates. And use the Multi Attribution model to measure First and Last Interactions of your digital channels.

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Data Driven Attribution

Advanced Attribution features.

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Roll-Up Reporting

If you have multiple websites under the one account, you can use the Roll Up feature to combine all the website's data into the same interface.

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Media Analytics

Track video and audio analytics from inside your website. See how people are engaging with your media content, where they are located and how are they viewing the most important media on your website.

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A/B Testing

Conduct A/B and multivariate testing to see what content resonates with your audience.

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Ecommerce Reporting

Track where your revenue is coming from with comprehensive ecommerce insights.

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Form Analytics

Measure the success of the forms on your website. Forms are an important part of the conversion process and you need to ensure your customers are filling them in effortlessly.

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Heatmaps

Visualize you customer's behaviour on your webpages with Heatmaps; including colour coded hotspots for where users have clicked and scrolling behaviour.

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Session Recording

Get video recordings of your customer's interactions on your webpages. This way you understand their expectations, problems they may have, usage patterns, and can improve the usability on your website.

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Your Branding

Have your company's branding throughout the simple to use interface with our White Label feature. You can also set custom themes to have the interface looking the way you want.

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Custom Reporting

Holen Sie sich die Erkenntnisse, die Sie benötigen, um Ihre Geschäftsziele zu erreichen. Durch die Kombination von Kennzahlen aus verschiedenen Funktionen ist alles möglich, um ein tieferes Verständnis des Verhaltens Ihres Kunden zu erhalten.

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Tag Manager

Manage third party marketing application tags in a simple manner.

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No Data Sampling

We rely on the facts; not cost-effective, time saving data samples for large data! The data you see is real.

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Unsampled Reports

Ensure you have accurate data when it comes to your reporting.

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Custom Dimensions

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Advanced Segmentation

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Full access to raw data via SQL and full access to raw data via API.

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Advanced Privacy Controls

User privacy is ingrained into everything we do at Matomo so you can remain in complete control.

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GDPR Manager

To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data.

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Support

Get Support from a dedicated Matomo team member which is included in all cloud hosted packages and as an additional paid option for On-Premise users.

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Log Analytics

You can use server log analytics as an alternative method for tracking your website’s users if the Javascript tracking method isn’t feasible or if you need to comply with strict security policies.

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Intranet Intranet_Analytics

Analyse and improve the internal communications, content and experience for your users and colleagues.

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SharePoint Analytics

Measure the performance of your SharePoint sites, sites collections, as well as user interactions from your SharePoint intranet.

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